Caramac And Animal Bar To Be Discontinued After More Than 60 Years

Wednesday, 8 November 2023 16:42

By (C) Sky News: James Robinson, news reporter

Caramac and Animal Bar are to be discontinued by Nestle after more than 60 years.

The former, a gold-coloured confectionary, first hit the shelves in the UK in 1959 after being rolled out by its original creator, Mackintosh's.

Four years later, in 1963, the Animal Bar - a milk chocolate bar which has two different named animals moulded on the surface - launched.

However, sales of both have "steadily declined" over the past few years, according to Nestle, which bought the brand as part of a takeover in 1998.

The company has now decided to pull the products altogether.

"We are very sorry to disappoint fans of Caramac," Nestle said in a statement.

"There has been a steady decline in its sales over the past few years and unfortunately we had to make the difficult decision to discontinue it.

"We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers' tastebuds."

In an update, the company told Sky News Animal Bar is also being discontinued "due to the low performance of the product and a steady decline in its sales over the past few years".

Caramac bars - named from an abbreviation of caramel and Mackintosh's - are made from condensed milk, butter, various flavourings and sugar.

Despite often sharing the shelves with chocolate bars, they do not contain any cocoa.

Nestle paired Caramac with its popular Kit Kat snack in 2005 to make a limited edition Caramac Kit Kat bar.

The collaboration was such a success, it was brought back by popular demand in 2007.

Nestle also rolled out Caramac buttons in 2015.

Sky News

More from Lifestyle

Five Fantasy Worlds We’d Love To Explore In Real Life

For centuries, humanity has dreamed of stepping beyond the veil of the ordinary and into the extraordinary. Fantasy worlds, born from the minds of imaginative storytellers, offer tantalizing glimpses of what could be. From magical kingdoms to futuristic utopias, these fictional realms inspire awe, adventure, and wonder. Here are five fantasy worlds that we’d give anything to explore in real life:
Five Amazing Global Meals To Cure The January Blues

Whether or not you believe in Blue Monday and the January blues this week, there’s no denying that a comforting meal can elevate your mood. Food has the power to transport you across the globe, even if you're sitting at your kitchen table. Here are five amazing dishes from around the world to brighten your week and add some flavour to your day:
Five Incredible Spas Around the World

In today’s fast-paced world, taking time out for self-care is more important than ever. Spas offer a sanctuary of tranquillity, combining luxurious treatments with stunning settings to rejuvenate the mind, body, and soul. Here are five incredible spas around the world that redefine relaxation and elevate wellness to an art form:
Five Fab Wellbeing UK Destinations Ideal in January

January can be a challenging month. The festive buzz has faded, and the cold, dark days can feel endless. But it’s also the perfect time to prioritise your wellbeing. Why not embrace the new year with a rejuvenating escape? Here are five fabulous UK destinations ideal for a January wellness boost:
Five Weird Wellbeing Foods Around The World

January might be known as the month of healthier living, but you'd have to be quite brave to give some of these wellbeing delicacies a go!