Lewes District Council has become the only local authority in Sussex to receive a new grant to help clear discarded chewing-gum from local pavements.
The £25,000 grant is one of 56 given throughout the United Kingdom by the Chewing Gum Task Force.
Now in its second year, the campaign funds are aimed at helping authorities clean chewing gum off pavements and prevent it from being littered again.
Councillor Wendy Maples, Lewes District Council's cabinet member for Neighbourhood Wellbeing, said:
"These funds are very welcome to help clear the chewing gum scourge.
"In the space of just one square metre at Lewes Railway Station we counted 55 pieces of chewing gum.
"Chewing gum littering is an eyesore, of course, but if you’ve ever had to pick and clip gum from a dog’s paw, you’ll know it’s worse than that.
"Sticky chewing gum can also be a trip hazard for people with mobility difficulties.
"Alongside removing the gum that’s been dropped, we will also be looking at methods to prevent chewing gum mess blemishing our streets in the future."
Established by Defra and run by environmental charity Keep Britain Tidy, the Chewing Gum Task Force Grant Scheme is open to councils across the UK who wish to clean up gum in their local areas and invest in long-term behaviour change to prevent gum from being dropped in the first place.
The Task Force is funded by major gum manufacturers including Mars Wrigley and Perfetti Van Melle.
Monitoring and evaluation carried out by social enterprise Behaviour Change has shown that, in areas that benefitted last year, a reduced rate of gum littering is still being observed six months after clean-up and the installation of prevention materials.
Estimates suggest the annual clean-up cost of chewing gum for councils in the UK is around £7 million and, according to Keep Britain Tidy, around 77% of England’s streets and 99% of retail sites are stained with gum.
Allison Ogden-Newton OBE, Keep Britain Tidy’s chief executive, said:
"Chewing gum litter is highly visible on our high streets and is both difficult and expensive to clean up, so the support for councils provided by the Chewing Gum Task Force and the gum manufacturers is very welcome.
"However, once the gum has been cleaned up, it is vital to remind the public that when it comes to litter, whether it’s gum or anything else, there is only one place it should be—in the bin—and that is why the behaviour change element of the task force’s work is so important."
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