The official launch of the Brighton Christmas Festival 2021 takes place today (Friday) with a Christmas market and big wheel at Valley Gardens.
The market - containing more than 80 festive stalls and attractions - opens from 11am.
Then, at 6pm, Eastenders legend Anita Dobson - star of this year's Brighton Centre panto Aladdin - will turn on Brighton's Christmas lights at 6pm in the festival's Community Celebration Square in The Festival Hub at Valley gardens.
Friday also sees the official launch of Eurovibes, Brighton's Biggest Christmas party, from 8pm.
David Hill, founder of Hove-based E3 Events which won a three-year contract from the city council to run the Festival, is staggered by the high level of response.
He said:
"Friday is going to be an amazing day for Brighton and Hove - the start of Brighton Christmas Festival 2021.
"It is going to be absolutely amazing, and we are so excited.
"Everything is now in place after hard work from so many people, and | wish to thank them all.
"Now we have got to make sure that Brighton and Hove celebrate Christmas in a way never seen before.
"Brighton Christmas Festival has been a huge project for the team - make no mistake about that - and we want everyone to join in."
The Festival runs until Friday December 31 and the Market will be open every day from 11am until 11pm.
The chalets are hand-built and there will be constantly rotating stalls selling food and beverages, arts and crafts, bars and alcohol, Christmas trees, Christmas souvenirs, and so much more.
David said:
"We have high quality traders and local businesses taking part in our very special Market.
"Brighton Gin, Bluebird Vineyard Estates, Classic Truck Coffee Company, Trading Post Coffee Roasters, Pod Experiences, Brighton Beard Company and The Waffle Market are just a few.
"We are thrilled that Anita Dobson will be turning on the lights at 6pm and we want everyone to come along to Valley Gardens for this at 6pm.
"It's the first year that the Brighton Centre has hosted a Christmas panto, and Anita is starring in Aladdin from December 22-27. Tickets are literally selling like hot cakes so don't miss out.
"We are also delighted that Danny Pike from BBC Radio Sussex will be broadcasting live from 2pm until 6pm on Friday from the Market."
Eurovibes also starts this Friday and is guaranteed to be the biggest boom bang a bang party in the city and will have you up on your feet singing and dancing to all your favourite Eurovision songs.
A big wheel has been specially constructed for Brighton Christmas Festival 2021.
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