Tuesday November 1 marks the launch of a new brand identity for Brighton’s viewing tower.
The rebrand will see a change of name from British Airways i360 to ‘Brighton i360’, further aligning the attraction to the city of Brighton and Hove.
The change includes large scale external signage, new staff uniforms and a new lighting scheme for the tower and pod.
Ian Hart, Chief Operating Officer, said:
“As one of the city’s major tourist attractions we are thrilled to rebrand to our new name of Brighton i360.
"It enables us to further embrace all that is great about our wonderful location and community here in Brighton and injects a sense of fun.
"Part of embracing our local community is working with local businesses and suppliers, so it has been especially satisfying to work with two Brighton based businesses to develop our new brand identity."
The iconic i360 tower will soon be rebranded to reflect its surroundings
Julia Barfield, the Architect and Chair of Brighton i360, said:
“The i360 was conceived to give a new perspective and appreciation of the city and its surroundings.
"I am absolutely delighted that with our change of name we are, in a sense, becoming even more Brighton."
As part of the celebration, resident members of Brighton i360, will be invited to a special hosted event on board the pod, on the launch day, November 1.
Brighton i360 is a unique attraction featuring a giant glass viewing pod, home to the South Coast’s highest sky bar. Passengers glide smoothly to 450ft, offering panoramic sweeping views of Brighton, the Sussex coastline and sea.
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