A cyclist has died from injuries sustained after coming off his machine while riding along Brighton's sea front, police said late on Monday (August 7).
The rider, a local man in his 70s, fell from his grey bicycle on King's Road outside the i360 tower at around 4.30pm while making his way from west to east.
According to officers, the best efforts of passers-by and paramedics were not able to save his life.
Investigators have appealed for witnesses, including anyone who might have captured images or footage on a mobile phone or dash cam.
Enquiries have also begun into whether the cyclist was involved in any other incident along the seafront between 4pm and 4.30pm prior to the fall.
Anyone with information is asked to contact police online or by calling 101 quoting Operation Cashew.