A tiny village of just 400 people on the Northumberland coast has been ranked Britain's favourite seaside resort for the third consecutive year.
Bamburgh - steeped in history and renowned for its stunning sandy shoreline backed by the imposing ruins of an ancient castle - came first out of 118 destinations in a survey by Which? of more than 3,000 people.
It received the maximum of five stars for its beaches, seafront, accommodation, peace and quiet, scenery and value for money - with an overall score of 88%.
One beachgoer described it as having "super-soft sand that stretches as far as the eye can see, and there is plenty of space, so the beach never feels crowded".
Dartmouth, situated on the banks of the picturesque River Dart in Devon, was runner-up with a score of 85%.
It also secured a perfect five-star rating for scenery and accommodation, and was awarded four stars for shopping, its seafront, food and drink options and tourist attractions.
One visitor praised its "atmosphere and vibrance" which they said is "not found in many coastal towns".
In third place was Portstewart in County Londonderry/Derry, Northern Ireland, which has among its features broad sandy beaches, an attractive harbour and promenade, as well as a championship golf course. It scored 84% in the survey.
The once go-to destinations of Skegness in Lincolnshire and Clacton-on-Sea in Essex were tied for last place - both scoring 48%.
However, despite their low rankings, several visitors said they enjoyed Clacton's "lovely" seafront gardens and its "fantastic" annual air show, while Skegness drew plaudits for its "old-fashioned charm".
They were closely followed by Burnham-on-Sea in Somerset and Bangor in County Down, Northern Ireland, which both scored 49%.
Rory Boland, editor of magazine Which? Travel, said:
"Few countries can be home to such a diversity of brilliant seaside breaks.
"Whether you want world-class beaches and utter wilderness, or the bright lights and bucket and spade atmosphere of a resort, the UK has a seaside break made for you.
"What our survey shows is that it's rarely the most famous destinations that visitors enjoy most.
"Try somewhere new this year and our survey shows you should find fewer crowds and better value."
Top 10 seaside destinations:
• Bamburgh, Northumberland
• Dartmouth, Devon
• Portstewart, Co. Londonderry/Derry
• Portmeirion, Gwynedd
• St Andrews, Fife
• Tynemouth, Tyne and Wear
• Southwold, Suffolk
• Aldeburgh, Suffolk
• St Davids, Pembrokeshire
• Tobermory, Isle of Mull
(c) Sky News 2023: UK's best and worst seaside towns revealed - voted by visitors
-----------------------------------
Three-thousand visitors rated over 100 seaside towns for things like prices, beaches and food and drink.
Rye came 25th in the rankings
Eastbourne 60th
Brighton 83rd
Worthing 87th
Littlehampton 106th
Bognor Regis 113th
Event Bookings Go Live For Worthing Festival ‘24
Man Charged After Throwing Brick Through Brighton Restaurant Window
Peacehaven Man Disqualified Over High-Speed A27 Pursuit Near Brighton
Appeal After PCSO Assaulted In Uckfield
Man Charged With Rape Of Teenage Girl In Newhaven
Overnight Closures For A22 Forest Row Road Improvements
Brighton Defence Manufacturer's Controversial Planning Application Likely To Be Heard
Over £2.4m Approved For Worthing School Support Centre
Section Of M25 To Close Again Tonight - As Drivers Warned Not To Get Complacent
Plans For 800 New Horsham Homes Refused