Nothing On Events celebrated their first anniversary on Saturday with a special trip on the i360 for anyone who wanted to appreciate the view - naked.
Google Brighton i360, and one of the many questions asked by people of the attraction is, "What is the dress code on the i360?".
If you looked up at the pod, as many of us do, as it rose into the sky on a windy evening last week (March 24), you may have got a surprise.
Apparently the dress code for this particular evening was "not a lot".
For its first anniversary, Nothing On Events held one of its "Clothing Optional Tours" on the Brighton attraction.
They invited guests to come dressed or not dressed, whatever their preference may be - and many, as is the event company's raison d'être, had decided not.
With the aim of "normalising naturism and social nudity whilst breaking down the negative stereotypes of media-inspired body image" the company in encouraging everybody to "accept their body as it is".
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